| You already have the space, now the important thing | | | | adjust the way you have your inventory displayed |
| is to make the best use of it. It might be a | | | | and have a few stations set up with different wines. |
| warehouse, open areas in your store, or anything | | | | If you cater this then you can get a nice price for |
| else. During the current economic crisis, it's important | | | | tickets to this event. You can also have some |
| to make the best with what you already have. That | | | | promotional aprons and wine keys that are nicely |
| means using the physical structure of your business | | | | decorated with your logo for everyone to take |
| to the best of your ability. You pay to rent the entire | | | | home. |
| space, not just the part you are using. You already | | | | In a small specialty grocery store there might be |
| have the space, now the important thing is to make | | | | room for some long tables where you cold have |
| the best use of it. It might be a warehouse, open | | | | some instructional work shops. This could be |
| areas in your store, or anything else. During the | | | | something fun, like cookie decorating or cannoli |
| current economic crisis, it's important to make the | | | | making. There are many things that you can get |
| best with what you already have. That means using | | | | people interested in that involves food without |
| the physical structure of your business to the best | | | | actually having to cook it. This could be something |
| of your ability. You pay to rent the entire space, not | | | | that happens every weekend and for a small price |
| just the part you are using. | | | | each participant will be able to take home the |
| Adding to what they already have is how many in | | | | goodies that they make along with a handy |
| the business world are surviving. It doesn't cost much | | | | promotional bag with your logo or some promotional |
| to make better use of your space because you are | | | | measuring cups. |
| renting it or own it anyway. Don't be afraid to take | | | | It doesn't matter what your product or store is. You |
| ideas from your competitors. Check out other stores | | | | have the space, so why not make the best use of it |
| and businesses that are successful and look at how | | | | while promoting your store or business. Whatever |
| they put their items on display. You can learn a lot. | | | | you do, make sure you have plenty of promotional |
| For a specialty wine shop it would make sense to | | | | items for your customers to take home. They'll |
| stay open late to have wine tastings. You could | | | | remember the experience for a long time. |