| If you are working as a technology professional in | | | | beginning, you will find the process of changing your |
| the small business space and wondering how to | | | | prices and rates nearly impossible, which means you'll |
| become a software reseller, think carefully about | | | | basically have to dump your client list and start over. |
| how you are packaging your products and services. | | | | So make sure you create sound, sustainable, and |
| The truth is, most technology professionals that | | | | profitable pricing strategies right from the start. |
| want to resell software and other products solely in | | | | 2. Leverage On-Going Service Agreements. In order |
| the small business space can't expect to see very | | | | to learn how to become a software reseller |
| high, if any profit margins. This is why, if you want to | | | | profitably, you really need to leverage your long-term |
| make product reselling a part of your business, you | | | | client relationships and make sure those relationships |
| need to think of other services you can provide to | | | | lead to on-going service agreements. These |
| your valued clients. This might include on-going service | | | | agreements give you predictability and financial |
| agreements that will have you working with small | | | | security for your business and your family, so you |
| business clients on a steady basis and bringing them | | | | don't have to torture yourself every month with |
| real, total business solutions they can't live without. | | | | "feast or famine" and jeopardize the long-term |
| Here are 3 ways for you to learn how to become a | | | | survival of your business. If you are too stubborn to |
| software reseller successfully and profitably by | | | | implement service agreements, you'd better scale |
| building up the value proposition that you provide to | | | | very large very fast (8-figure annual sales or more) |
| your clients. | | | | or you will go out of business sooner rather than |
| | | | later ... really! So don't procrastinate. You need clients |
| 1. Create Sound Pricing Strategies. Make sure you set | | | | on long-term service agreements. |
| your prices for both products and services high | | | | 3. Get Your Prospects and Customers to Commit to |
| enough to put you in line with other high-end | | | | On-Going Service Agreements. If you want to know |
| technology professionals in your area... and even | | | | how to become a software reseller successfully in |
| more importantly, so that your business is profitable | | | | the small business space, you need to set a goal of |
| enough to survive and thrive. You can't sell yourself | | | | getting the overwhelming majority of your clients on |
| short or give away the store by charging | | | | long-term service agreements. This means you need |
| rock-bottom prices. While low prices might attract | | | | to get rid of those prospects and customers that are |
| the attention of some penny-pinching small business | | | | on the fence or just want to cherry-pick you. If you |
| owners, this short-sighted positioning strategy will not | | | | have a lot of customers that only call you every |
| attract the attention of the right kinds of | | | | once in a while or just rely on you for low-margin |
| long-term-focused small business owners. If you don't | | | | software and other products every few years, you |
| set your rates and prices right from the beginning, | | | | need to really up the ante on your business model. |
| you will find yourself with a client list full of | | | | Reselling can be a valuable part of your overall |
| cheapskates and deadbeats -- essentially those that | | | | service offering, but you can't survive without |
| really don't appreciate or understand the value of | | | | on-going commitments from your clients to provide |
| your comprehensive IT solutions. Also bear in mind | | | | them with regular services that they pay for on a |
| that if you set your prices and rates wrong at the | | | | monthly, recurring basis. |