| Article marketing is one of the most widely used | | | | article. It is important to note that your sales pitch is |
| forms of promotion and marketing. And although this | | | | in the resource box and if the reader does not finish |
| is really an easy technique to use it is possible to | | | | the article he is not likely to see it. |
| write tons of articles without having much success. | | | | The point is that your article should not only be |
| The key reason for that is the writer forgets that he | | | | informative, it is should also be entertaining. I am not |
| or she is writing for the reader. | | | | saying that you have to make your reader laugh out |
| Let me explain a little more. Books have been written | | | | loud but you do have a responsibility to make the |
| on the subject of Search Engine Optimization (SEO). | | | | content interesting enough that your reader does not |
| It is very important to please the search engines in | | | | get bored. |
| order to get the ranking and positioning desired but | | | | This can be accomplished in various ways. You might |
| when writing an article you should remember that | | | | consider adding a personal story that relates to the |
| your true audience is the reader and not the search | | | | topic. You should allow your personality to shine |
| engines. | | | | through. Do not be afraid to make a joke or a |
| You will need to use keywords because that is how | | | | statement about how you feel about something. As |
| your article will be categorized with the search | | | | long as you keep things professional this insight into |
| engines. The key terms you use will help people find | | | | the real you will add interest to your article. |
| you when they are looking for information related to | | | | Be sure to address the reader as if you are talking to |
| your topic. | | | | an individual and not a group of potential readers. This |
| But let us get back to your audience and what is | | | | will make the reader feel that the article was meant |
| necessary to keep them happy and reading. | | | | for him or her, to address his needs and not those |
| Obviously they sought out your article in search of | | | | of everyone else. |
| information. They may want to explore a new topic | | | | Article formatting is key to getting your article read. |
| that they are unfamiliar with or they may want | | | | Keep in mind that readers are going to be in a hurry. |
| specific information about a sub-category within a | | | | They want information but they want it now. If your |
| topic. | | | | article appears to be difficult to read many people will |
| Whatever your article is about it should provide | | | | not bother with it. So use short sentences and |
| useful and accurate information. If you are writing | | | | paragraphs and break your content up using bullet |
| about a subject that you are unsure of then it is | | | | points or lists when possible. |
| your responsibility to do adequate research before | | | | The key to getting your articles read is keeping in |
| you begin writing. Remember, you need to come | | | | mind that you are writing for the reader and not |
| across as an authority in your field, someone that | | | | yourself or the search engines. Put the reader, |
| knows what he is talking about. | | | | potential customer first, and then build in the features |
| Now it is true that facts and details can get boring | | | | that are needed to create traffic and sales. |
| and a bored reader is less likely to complete an | | | | |