Lessons from Donald Trump and The Apprentice: A Career Coach's Perspective

What can we learn about careers from watchingBut lots of bright business whiz kids don't want to
Donald Trump and Thetake three months offfrom their lives and their
Apprentice?businesses. Riding around in Trumplimousines can be
1. Recognize that job tests don't always correspondfun, but they'd rather start working to buy their
to job realities.ownfleet, thank you very much!
Hundreds of companies screen candidates throughWho wants to sleep three feet away from the
psychological tests,stress interviews, groupcompetition in a crowdedloft, while cameras show
interviews, role-playing and a whole lot more.you sleeping, eating and brushing your teeth?
Do these tests make sense?Not everyone can handle this type of living
* Martin Seligman found that optimism oftenarrangement and theresulting pressure.
outweighed raw salestalent when he testedWhat's amazing is not that these candidates seem
Metropolitan Life sales representatives.rather weak, but thatcandidates of this caliber
* Lawyers tell me that law school tests have littleshowed up at all.
relation to what theydo on a day-to-day basis,4. Keep your cool, no matter what.
especially if they're litigating or negotiating.Trump -- and most of life -- rewards people who can
* And most of us would agree: The way we actpromotethemselves professionally. Emotions and
during an interview orrole play doesn't predict howcat-fighting don't cut it, here oranywhere. In my
we'll survive and thrive on a day-to-daybasis.opinion, Ivana's conduct in the boardroom was
So we can't fault Donald Trump for creatingworsethan her street scandal. Instead of promoting
elaborate scenarios thatforce candidates into rolesher own qualities, sheturned on fellow contestant
they'll never need once they're safely insiderealJennifer -- who wasn't even present.
boardrooms.They could all take a lesson from Season 1's Bill
2. Prepare to confront sexism in the 21st century.Rancic, who neverraised his voice and yet managed
Critics -- and Caroline --may raise their eyebrowsto put forth his own case, powerfullyand calmly.
when women use sexto sell. Season 1 brought overt5. Expect some smoke and mirrors.
flirting and short short skirts. Season 2brought IvanaSure, reality television isn't very realistic. Each episode
Ma, who will unfortunately be rememberedends with a cabride -- to a Manhattan hotel, where
fordownloading her skirt to reveal some floweredcontestants hole up till the tapingends and the
bikini something or other."losers" no longer have to hide their identity.
But let's face it, folks. Who chose these contestants?(Hopefullythey get single rooms!) Some Boardroom
Twenty-something women wear tank tops and shortepisodes reportedly havetaped voice-overs of Donald
skirts -- no big deal,they would say. They mostlyTrump.
have long straight hair and they're above-averageReal companies don't send executives out to the
attractive. Trump regularly brings up gender issues --street to hawk candybars or lemonade. Their
evendividing teams along male vs. female lines -- andexecutives get more than a few days to
obviously has an eyefor the ladies. He's anothercreateadvertising campaigns.
generation.But real companies operate with smoke and mirrors,
But even the young men on the show aren't immune.too. They place adsfor positions when they have a a
Discussing themagnificently blond Jennifer, one youngpretty good idea who they'll be hiring.
man summarizes: she's alawyer, she's smart -- andThey have agendas: sometimes people are set up to
she's beautiful.lose. And theyparticipate in staged dramatic scenes.
Season 1 introduced a couple of men who weren'tA Fortune 50 VP (now retired) once told me about a
GQ material. Onewas sort of a teddy bear, the othertough labornegotiation. "The union leader and I agreed
a cold fish who tried toovercompensate during theon our position in theafternoon. We announced we'd
task. When will we see a blunt-speaking,slightlybe negotiating all night. I slept in myoffice; he slept in
overweight woman with glasses?the conference room. The next morning, we
3. Choose environments where you'll shine and stayemerged,claiming a hard-won compromise."
away fromsituations that bring out your worst side.Not so different from reality television, is it?
It's easy to criticize the Apprentice candidates. AfterI offer one-to-one consultations on career and
all, they're supposedto be the best and the brightest.business strategy.