Writing a Killer Insurance Sales Seminar Postcard

Is your insurance sales seminar invitation going to getcalling in to reserve a spot, 5% are faxing, 10% send
killer results and response, or is it going to be thea email, 15% are registering on a website, and 25%
ordinary trash can filler? Getting a response of underare sending back a reply card to attend.
1 percent is normal. See how just a few tips canFragile Contents. Handle with care writing the
enhance the number and quality of insurancecontents of your seminar agent insurance mailer.
attendees.Highlight 4 reasons why what you are offering will be
Is it a Dependable Driver or Knockout Show Piece?of benefit to the salesperson. Sell agents on benefits,
You must decide how much you want to spend onwhile saving the technical details for the seminar. Of
printing to get your prospect client to read and replycourse, keep it simple, and keep the sales seminar
to your upcoming insurance seminar. Remember thatmailing brief! Tell these agents how attending your
selecting the precise agent list can reflect up to 60%sales seminar will change their income, their life, and
of your response. Right now decide if your insurancetheir future.
mailer is going to be designed for show or a seminarINCREASE PROSPECTS
results orientated driver. A "show piece" ofDid you ever get slightly disturbed after hearing a
advertising involves personalizing the letter on highbusy signal twice, or worse yet, getting locked into a
quality paper, imprinting the salesperson's name on avoice mail maze? That is why you can not bank on
first class envelope, including a colored paper replythe phone alone! Salespeople might not give you a
card, and enclosing a postage-paid return envelope.2nd chance on the phone, but still send in their reply
Total price for an elegant show quality advertisingcard. Today, telemarketing is way too an expensive
piece typically ranges from $700 to $850 perand disturbing option. No harm exists in giving the
thousand. This total includes the Insurance agentqualified, yet unable to attend prospective agent, an
mailing list plus first class postage , and in additionequal opportunity to receive product details.
includes your insurance seminar sales message printingAdd some toppings Besides highlighting your
costs and handling services.entrancing sales seminar topic, does your salesperson
On the flip side, you can produce an insurance mailermailing mention a speaker or continuing education
less costly. While the cost of the quality agent listcredits. If the speaker is you, you need to suddenly
remains the same, postage, and especially printingbecome "MR. ANNUITY" or "The rags to riches
services are drastically reduced. A $400 to $500Prince." After all, This is THE sales seminar event of
dependable insurance mailer "Driver" starts with anthe year, isn't it? Tell these select agents why you
oversized 6" by 9" postcard. This postcard uses 3 toselected them----you know that they are an annuity
4 colors of ink on both sides, an additional front sidepro or you are inviting senior market specialists only
teaser message, and is imprinted with the agent'sto the seminar.
address information. Surprisingly looks have only up toEXTRA TIP Take the driver route on your insurance
a 10% influence factor on response. Therefore themailer. You can have your sales piece mailed twice
end result is practically the same.for the same price of a fancy invitation mailing. Have
HOW TO GET KILLER INSURANCE SALES SEMINARyour first invitation mailed out one month before the
RESULTSseminar date. Using the same high quality mailing list,
Contents are the key element of your insurancemail again so your insurance mailer hits 10 days
agent mailing piece. Highlight 4 reasons why what youbefore the deadline. More for your money, plus more
are advertising will be of benefit to the salesperson.response.
Keep it simple, keep it brief! Your insurance mailerElect the person in your office with nerves of steel,
Always Include, (1) Phone Number (800# if possible),to dial up a few non-responders. Top this with calling
(2) Fax Number, (3) Reply Card, and (4) Emailthe insurance agent responders, to first confirm the
address with zero exceptions. Adding a website pageseminar date and secondly to slyly ask them how
for signup is easy to make. Currently from themany fellow salespeople they are bringing along. Do
feedback we receive, 55% of the attendees arethey like filled donuts or cream cheese and bagels?